Which Text Ad For A Car Dealership Got The Highest CTR?

The team from StraightForward Interactive ran these four ads on Google Adwords (Search Network) as part of a campaign promoting a car dealership. The ads were all part of the same ad group and targeted keywords related to used cars. Which ad do you think got the highest CTR? Vote below to find out!

These ads used dynamic “keyword insertion”: when people saw the ads, the text “{Keyword: Victory Dealership}” was replaced with the actual keyword that they had searched for. You can read more about keyword insertion here.

Car Dealership Adwords Ad 1
Car Dealership Adwords Ad 2


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