An affiliate of a matchmaking service split-tested these four pre-sell landing pages in a campaign run on POF.com. After clicking on an ad on POF, a visitor was taken to one of these landing pages, where she could choose to click through to the matchmaking site if she wanted to.
This campaign was targeted to women ages 40-59 in the United States who had indicated on POF that their annual income was at least $25k.
Can you guess which of these landing pages got the highest conversion rate? (A conversion was counted each time a visitor to the matchmaking site completed a registration form) Vote below to find out the answer.
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