These ads below were run on Google Adwords as part of a campaign for a university in India that was collecting leads for their BBA (Bachelor Of Business Administration) program. A conversion was counted when a visitor submitted their contact information into a form on the university’s website. This campaign was designed & managed by SEOHighRank.com (they also do PPC).
These ads ran on both the Search and Display networks in Adwords, but about 80% of the clicks (and an even higher percentage of impressions) came from the Display network. All ads below were in the same ad group. The name of the university is blocked out with a grey box in the ads below.
Which ad do you think got the highest conversion rate per click? Vote below to see the answer on the next page…
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