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Which Daily Deal Ad For Restaurants Converted Best On Adwords?
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Which Daily Deal Ad For Restaurants Converted Best On Adwords?

The team from InspyreMarketing.com ran these four ads on Google Adwords (Search Network only) as part of a campaign promoting a daily deal website for restaurants to residents of Boston. The ads were all part of the same ad group and targeted keywords related to “restaurant deals”, “restaurant coupons” etc.

A conversion was counted for these ads when a visitor entered their contact information into a form on the site. Which ad do you think got the highest conversion rate per click? Vote below to find out!

These ads used dynamic “keyword insertion”: when people saw the ads, the text “{KeyWord:Save Up To 70% Dining Out}” was replaced with the actual keyword that they had searched for. You can read more about keyword insertion here.

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Adwords Text Ad - Restaurant Daily Deals - 1
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Adwords Text Ad - Restaurant Daily Deals - 2


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