Media Buying Case Studies
The case studies below come from media buys.
Media buys involve advertising contracts where the publisher promises to deliver a certain number of impressions up front, and the advertiser agrees up front to buy those impressions. Most media buys have high minimum budget requirements compared to other forms of online advertising. Although most online media buys involve display (banner) advertising, any advertising format can be done as a media buy.
Choose a case study below to get started.