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CPM Marketing Case Studies
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CPM Marketing Case Studies

CPM is a payment model for advertising where the advertiser pays a flat rate per 1,000 impressions of an ad. CPM stands for “Cost Per 1,000 Impressions”.

CPM can be contrasted with CPC (cost per click), where online advertisers pay “per click” instead of per 1,000 impressions.

Below is a list of case studies of campaigns that were run on a CPM model. Select a link to read more:


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Which Landing Page For A Matchmaking Site Converted Best?


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Which Ad For Women Seeking Rich Men Had A 105% ROI?


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Which 728×90 Banner Had The Highest Conversion Rate? (SpeedDate.com)


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Which Of These 3 Matchmaking Ads Got The Highest Conversion Rate?


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Which Ad Appealed Most To Sleep Apnea Sufferers?