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CPC (PPC) Case Studies – See Campaign Details (Including Ads)
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CPC (PPC) Case Studies

CPC (Cost Per Click) is a pricing model for online campaigns where the advertiser pays per click. It can be contrasted with the CPM model where advertisers pay a flat rate per 1,000 impressions, and not per click.

The case studies below involve case studies from campaigns that used the CPC model. PPC (pay per click) is sometimes used interchangeably with CPC.


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Which Ad For A Stock Analysis Course Got The Best CTR?


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Which Daily Deal Ad For Restaurants Converted Best On Adwords?


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Which Facebook MLM Ad Got The Highest CTR?


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Which Education Ad Converted Best On Adwords?


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Which Text Ad For A Car Dealership Got The Highest CTR?


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Which Facebook Gaming Ad Got The Highest CTR?


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Did Animation Improve The CTRs Of These 300×50 Mobile Banners?


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Which 728×90 Woodworking Banner Converted Best?


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Guess Which 728×90 Dating Ad Converted Best…


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Which Of These 10 Photography Ads Got The Highest CTR On Facebook?