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Online Advertising FAQ
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FAQ

Why do you sometimes refer to the conversion rate “per impression” and other times “per click”?

Why do some case studies include certain types of information, and others do not?

I’m sad because I don’t see any case studies in my own niche.

If I vote on the same case study more than once, will my vote get counted more than once?

 

Why do you sometimes refer to the conversion rate “per impression” and other times “per click”?

What advertisers REALLY want to know is their return on investment.  In other words they want to know their conversion rate “per dollar spent on advertising”.  We discuss conversion rate “per impression” or “per click” depending on which gives the most accurate picture of their ROI.

If an advertiser is paying CPM (a flat rate per 1000 impressions), then it is most useful to look at their conversion rate per impression (or per 1,000 impressions)

If an advertiser is paying a flat CPC (cost per click), then it is most useful to look at their conversion rate per click.

There are of course other payment types besides flat CPM and flat CPC.  In all cases, we try to look at conversion rate in terms of what most accurately depicts the advertiser’s ROI.

Why do some case studies include certain types of information, and others do not?

We generally include in case studies whatever useful information the advertiser is willing to share publicly.  This varies on a case by case basis.

I’m sad because I don’t see any case studies in my own niche.

With a bit of creativity, you can probably find ways to take lessons learned from advertising campaigns in other niches and apply them to your own.  Our goal is to provide you with ideas and inspiration, rather than to give you ads that you can copy and paste into your own campaigns for instant success.

If I vote on the same case study more than once, will my vote get counted more than once?

No, only your first vote gets recorded.  Any subsequent votes will be ignored.